Business Calculator
ROAS Calculator
Calculate return on ad spend from advertising cost and revenue generated.
⚠️ Please enter valid values. Ad spend must be greater than zero.
ROAS—
Calculator guide
How this calculator works
How to use this calculator
Enter your ad spend and the revenue generated from the ads. The calculator shows ROAS as a multiple and percentage.
Formula used
ROAS = Revenue from Ads ÷ Ad Spend.
Example calculation
If ad spend is $1,000 and revenue is $4,500, ROAS is 4.5x.
What the result means
ROAS shows how much revenue is generated for every dollar spent on advertising. It does not include product cost, overhead, or profit margin.
Frequently asked questions
Is ROAS the same as ROI?
No. ROAS compares revenue to ad spend. ROI compares profit to investment cost.
Is a 4x ROAS profitable?
It depends on margins, costs, and business model.
Does this include agency fees?
Only if you include them in the ad spend field.