Customer Acquisition Cost Calculator
Calculate customer acquisition cost from sales and marketing spend.
How this calculator works
How to use this calculator
Enter total sales and marketing cost, then enter the number of new customers acquired. The calculator estimates customer acquisition cost.
Formula used
Customer Acquisition Cost = Sales & Marketing Cost ÷ New Customers Acquired.
Example calculation
If you spend $5,000 and acquire 100 new customers, CAC is $50 per customer.
What the result means
CAC shows the average cost to acquire one customer. It is often compared with customer lifetime value, gross margin, and payback period.
Frequently asked questions
What costs should I include?
Include the sales and marketing costs you want to measure, such as ads, tools, commissions, or campaign costs.
Is lower CAC always better?
Lower CAC helps, but customer quality, revenue, retention, and profit also matter.
Can this be used for ecommerce?
Yes. It can be used for ecommerce, SaaS, services, and other businesses.