Business Calculator
Conversion Rate Calculator
Calculate conversion rate from visitors, leads, sales, or actions.
⚠️ Please enter valid values. Total visitors/clicks must be greater than zero.
Conversion Rate—
Calculator guide
How this calculator works
How to use this calculator
Enter the number of conversions and the total number of visitors, clicks, leads, or actions. The calculator returns the conversion rate.
Formula used
Conversion Rate = Conversions ÷ Total Visitors or Clicks × 100.
Example calculation
If 120 people convert out of 3,000 visitors, the conversion rate is 4%.
What the result means
Conversion rate shows the percentage of people who completed the desired action.
Frequently asked questions
What counts as a conversion?
A conversion can be a purchase, signup, lead, booking, download, or any goal you choose.
Can conversions be higher than visitors?
In normal website analytics, no. But in some workflows one user may complete multiple conversions.
Is a high conversion rate always better?
Usually, but traffic quality, revenue, profit, and volume also matter.